Strategic Marketing Plan Case Study Example | Topics and Well Written Essays - 4750 words

Key Marketing Plan - Case Study Example From its unassuming beginnings in 1980, Applebee International, Inc. has ascended to turn into the biggest easygoing eating café network in the United States dependent on size, piece of the overall industry, and income. Applebee is established by Bill and TJ Palmer with their first café TJ Applebee's Rx for Edibles and Elixirs changing the name to Applebee's Neighborhood Grill and Bar in 1986. After two years, franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's idea from W.T. Elegance. With the quest for its development system, Applebee International is set up, developing into 54 eateries in 1998 when it opened for diversifying Today, Applebee works 1, 900 easygoing eating cafés everywhere throughout the world working with the responsibility of giving alluring, well disposed, neighborhood foundation highlighting reasonably evaluated, top notch food and refreshment things, table help and an agreeable environment that addresses all ages (Company Overview, 20 07). Applebee's worldwide activity is headquartered in Overland Park, Kansas. The United States is the organization's biggest market where creates and works 1,841 cafés inside 49 states and one U.S. region while it additionally has 89 cafés in 16 universal regions. Of the 1,900 eatery networks on the planet, 1,409 (74%) are diversified worked leaving just 521 (26%) cafés in its sole administration. Represent considerable authority in easygoing eating, Applebee cafés offer lunch and supper comprised of courses of hamburger, chicken, pork, fish and pasta dishes, sweets and canapés which the organization changes now and again in light of the supporters' preferences and inclinations. (Quick truth, 2007). The cost of a normal feast is $11. Beside giving eat in administrations, it additionally acquaints Carside With Go which permits clients to devour their requests outside the store premises. Perceiving the fuss for a more beneficial way of life, it has collaborated with Weight Watchers International in offering the Weight Watchers choices. Topographically, it has the little market fragment in rustic territories under 25,000 in populace while cornering bigger market sections in the urban communities. (Horovitz, 2003). Under the administration of Lloyd L. Slope, who became CEO in 1998, the organization has posted positive net income, notwithstanding a fluctuating development pattern altogether working incomes in the previous ten years (Hoovers, 2007). The organization's tasks are gathered into three business divisions: 1. Organization eatery deals which is involved the deals of food and drinks; 2. Establishment sovereignties and expenses from its franchisees (establishment sovereignty are commonly 4% of the establishment café's month to month net deals while establishment charges are normally

Explain how human resource management techniques can be a major Essay

Clarify how human asset the executives methods can be a significant asset in the administration of hierarchical culture - Essay Example A culture of intensity and a quality of individual authority stretch out from the CEO of the organization and as the CEO frequently acts in a radical, whimsical and against authoritative way, so does the organization follow in his relentless strides. Simultaneously, the conventional degrees of mystery and friends unwaveringness at Apple implies that the organization figures out how to keep down the negative ramifications of having an enemy of authoritative culture under control while making the positive ramifications into a bit of leeway for itself. This curious capacity of Apple to pick up the advantages out of a gathering of wild representatives while keeping away from the burdens can be seen with itemized data from instances of different regular episodes at the organization which are given by the individuals who attempted to the organization. There is no absence of data about Apple or the one individual on which Apple banks for driving the organization forward, for example Steve Jobs. Maybe the best asset for the administration of the organization just as the character of Steve Jobs is the site folklore.org that gives subtleties of many episodes that show how pertinent HR strategies are utilized to characterize the way of life of the organization and for the individuals working for Apple Computers. The emotional examination given by the essayists and investigators working with Apple comes as direct records of the organisation’s conduct. This target examination is likewise introduced as far as how effective Apple’s items have been in the over a significant time span. Be that as it may, there is a constraint of how much inside data about the inward activities of the association can be acquired while staying outside the organization. Macintosh Computers is commonly taken to be an American organization that highly esteems making inventive items for the shopper gadgets and innovation parts (PC Magazine, 2006). In 2005, it

A Midsummer Nights Dream Overture - Free Essay Example

Felix Mendelssohn was born on February 3, 1809 in Hamburg, Germany and died on November 4, 1847 in Leipzig, Germany. One of his most well-known works is the overture to A Midsummer Nights Dream. Mendelssohn completed the work in August 1826 and originally had it premiered in his private residence in November 1826. Felix Mendelssohn was in the process of applying and auditioning at various colleges during the 1820s and because of these auditions, Mendelssohn became more private with performing and with his music (Todd). After its initial private premier, the work premiered in German in February 1827 and later in England in June 1829. Felix Mendelssohn spent much of his career in Berlin, Germany and during the 1820s Berlin became a center for music and the arts. During the time that Mendelssohn was composing the overture and the years after, Mendelssohns career as a composer and performer began to move forward. Felix and his sister, Franny, were educated on the importance and culture of music, literature, poetry, and art during their childhood (Todd). The Mendelssohn family had a close group of colleagues who read literature, composed music, and appreciated the visual arts. In the summer of 1826, Felix Mendelssohn decided to compose a concert overture for Shakespeares A Midsummer Nights Dream, a fter studying the play. At the time, the parameters of the Romantic symphony were beginning to form and Felix Mendelssohn used elements of the symphony in A Midsummer Nights Dream Overture. In A Midsummer Nights Dream Overture, Mendelssohn utilizes traditional overture forms and tendencies, and dissonant chords and motives to articulate the mood and drama of the associated play. William Shakespeare completed A Midsummer Nights Dream in 1596 and premiered in England in 1605. Regarded as one of Shakespeares best comedies, the play is set in Ancient Greece in Athens. (Bryant 57) A Midsummer Nights Dream features three separate plots that connect around Theseus and Hippolytas wedding. One of the plots surrounding the wedding is Hermias. Hermia is in love with Lysander but is being forced to marry Demetrius by her father. As the Duke of Athens, Theseus orders that Hermia must marry Demetrius or she must become a nun. During the play, Hermia and Lysander escape Athens into an enchanted forest with fairies. The fairies place a spell on Lysander accidentally and he falls in love with someone else, Helena. Along with Hermias plot, Peter Quince has a theater company who is performing a play for the wedding. In this plot, we meet Bottom, who wants to play all the characters in the play and who is not very smart. His head is eventually turned into the head of a donkey b y one of the fairies, Puck. The last plot around the royal wedding is that of Oberon and Titania. Oberon and Titania are the king and queen of the fairies in the enchanted forest. Titania disobeys Oberon and to teach her a lesson, Oberon asks Puck to create a love potion so he can shame Titania. In the end, Peter Quince and his players put on the play but it is awful and everyone watching believes it is a comedy. Puck lifts the love potion off Lysander and Lysander, Hermia, Demetrius, and Helena get married with Theseus and Hippolyta. The fairies retreat to the forest and the play ends with Puck making amends to the audience. The Shakespearian comedy incorporates Ancient Greek ideals coupled with a whimsical, ethereal setting in a dream-like world (Bryant 58). The play features themes on court, love, dreams, and the supernatural to create comedic relief. Felix Mendelssohn, after reading the play, used these themes and characters to construct the overture to the play. Felix Mendelssohn is regarded as a classicist who attempted to respect the conventions of the classical style, yet expand some of the resources that went into the writing of the large orchestral form (Stedman 108). Mendelssohns classical influence focuses especially in form and harmony. For the Romantic era, Mendelssohns chord functions and harmonies throughout his works remain tonal and diatonic rather than chromatic. Mendelssohn uses chromaticism and dissonance for melodic expression, rather than harmonic. Another characteristic of Mendelssohns works are his extensive use of counterpoint and melodic development. He uses counterpoint as a way develop themes and harkens back to imitative techniques of the Renaissance. The orchestra at the time of his compositions was becoming larger and more expanded, especially in the brass section because of the advancements in the creation of brass instruments. (Stedman 108). Much of Mendelssohns music and compositions feature programmatic aspects . In the case of A Midsummer Nights Dream Overture, there may not have been a program to accompany the performance but many of the people coming to watch the performances would have known the play associated with the overture and could imagine the characters. The last staple of Mendelssohns music is his implementation of scherzo scoring for woodwinds at a fast tempo with rushing sixteenth notes and close voicing. All the characteristic that contribute to Felix Mendelssohns style and technique are found in his overture to A Midsummer Nights Dream. A Midsummer Nights Dream Overture attempts to reconcile the Classical symphony with the Romantic. Mendelssohn uses sonata form for the entire duration of the piece with distinct sections and motives based off the characters and themes of the play. After Mendelssohn introduces a theme, he immediately develops the theme by orchestrating it in another section. The opening and first motive found in A Midsummer Nights Dream Overture features open chords that do not belong to a specific key until measure 4 ends on a E Major chord, followed closely by and E minor chord in the strings in measure 6. The slow introduction harkens to Mendelssohns classical style and influence of the French Overture on the development of the symphony. The French Overture would begin with a slow introduction and while this introduction is six measures long, not in a specific key, and does not feature dotted rhythms, Mendelssohn makes the attempt to reconcile the Classical symphony with the Romantic in the first s ix measures of the piece. Mendelssohn repeats these chords of the introduction three times over the course of the overture. The chords themselves create an ethereal feeling and represent the enchanted forest of the play because of the use of the woodwinds and the openness of the chords. Additionally, Mendelssohn uses the opening chords and notes to create the other themes of the exposition and overture. Todd writes, In this masterpiece [A Midsummer Nights Dream Overture], Mendelssohn constructed a rich network of motifs, all drawn from a descending tetrachord embedded in the celebrated wind chords, to capture Shakespeares elves, lovers and tradesmen, and the Athenian court (Todd). The descending tetrachord in this instance is E, D, C, and B. The tetrachord is presented in its major form (E, D#, C#, B) and its minor form (E, D#, C, B). Some motives in the piece are based off the tetrachord but some motives use certain pieces of the tetrachord, all parts of the tetrachord, or not based off the tetrachord. To begin the exposition, the second motive is introduced in measure 6. The motive is fast, staccato eig hth notes found in the strings. The eighth notes are meant to mimic the sound of bees and insects of the forest as well as the fairies flying in the play (Brittan 12). The staccato eighth notes are the main developmental device in the overture. While the eighth notes are played, the winds interject with chords from the introduction. The forest theme is developed through key for the first sixty-two measures of the piece and does not return until the development section in measure 250 but in the key of B minor. In the development section, the forest theme is fragmented across the string parts and when the winds enter, they have a part based off the eighth note theme but it is fragmented and altered for the winds. The recapitulation begins with the slow introduction and the forest motive, like in the beginning of the piece. The third motive that Mendelssohn utilizes throughout the piece is the court motive, meant to represent Theseus and Hippolytas reign and status. This theme acts as a transition to the secondary theme found later in the piece and alludes to a later theme that Mendelssohn creates. The motive is introduced in the strings but with the full orchestra, meant to symbolize the pomp and circumstance of the characters. The fourth theme is the first secondary theme of the overture. The theme represents the lovers found in the play, Theseus and Hippolyta, Helena and Demetrius, and Lysander and Hermia. Much like a classical symphonist, Mendelssohn makes the secondary theme lyrical while the beginning theme is fast and articulate. The love motive features a descending scalar line shown in slow sections and sped up during the faster sections of the piece. An aspect of the overture that opposes Classical characteristics of the symphony is the implementation of two secondary themes. The first secondary theme, which is the love theme, comes in at measure 138 and once Mendelssohn develops the theme, the expectation is to move to the closing theme and the development. However, Mendelssohn, introduces a new theme which represents Bottom, one of the characters in the play who gets transformed into a donkey. The descending major ninth mimics the sound of a donkey and the faster, comical eighth notes preceding the interval give the illusion of chaos and contrast the love theme before. The last of the motive that Mendelssohn introduces is the hunting calls. The hunting call theme in the horns becomes a closing theme that signals to the listener that the exposition is ending and moving toward the development, much like Theseus finding the sleeping lovers in the glen at the end of the play. The hunting calls were used slightly before the closing section of the exposition during the court motive in the transition but were not exposed until the end of the exposition. Mendelssohn takes all the motives and intertwines theme through extensive counterpoint and repetitions of the themes. During the development section, Mendelssohn chooses to omit all the themes of the exposition except for the forest motive. However, the forest motive is interrupted by the winds and the forest motive is fragmented across the orchestra. Once the recapitulation occurs in measure 620 with the ethereal theme of the beginning, Mendelssohn reintroduces the themes of the exposition but in different keys and instruments and brings all the themes back before concluding the overture with one last declaration of the love theme followed by the ethereal chords at the beginning. Through counterpoint, presentation of themes, focus on form, and dedication to the depiction of the play, Felix Mendelssohn displa ys the Classical and Romantic aspects as well as the staple characteristics of his compositional style. Through traditional conventions of form, the dissonant harmonies, and the motives throughout the piece, Mendelssohn articulates the themes, motives, and drama of the play, A Midsummer Nights Dream, in the overture. Later in his career, Felix Mendelssohn composed incidental music for A Midsummer Nights Dream in 1842 to complement the play and the overture. Sections from his incidental music like the Wedding March and the scherzo, No. 1. The entire opus includes the overture and can go along with the play. Along with the additions he made to the work, Mendelssohn impacted early and late Romantic composers like Berlioz and the development of the programmatic symphony. Works Cited Brittan, Francesca. On Microscopic Hearing: Fairy Magic, Natural Science, and The Scherzo Fantastique. Journal of the American Musicological Society, vol. 64, no. 3, 2011, pp. 527â€Å"600., doi:10.1525/jams.2011.64.3.527. Bryant, J.A. A Midsummer Nights Dream. Shakespeare and the Uses of Comedy, University Press of Kentucky, 1986, pp. 57â€Å"80. JSTOR, www.jstor.org/stable/j.ctt130hzbt.8. Stedman, Preston.The Symphony. 2nd ed., Prentice Hall, 1992. Todd, R. Larry. Mendelssohn(-Bartholdy), (Jacob Ludwig) Felix. Oxford Music Online, 2001, doi:10.1093/gmo/9781561592630.article.51795.

The Origin Of The Language And Development Of A New Culture

The name of Kenya was derived from Mount Kenya, the second highest peak in Africa. The Cushitis-speaking pastoralists were the first inhabitants to arrive in 2000 B.C. migrating from the Ethiopian highlands. The second group of inhabitants was the Nilotic-speakers and Bantu-speakers who arrived between 500 B.C. and 500 A.D. Many visitors came from different parts of the world such as Arabia, Rome, Portugal, India and Greece, whom got to settle in Kenya. Ultimately the intermixing of the new settlers with the locals led to the creation of the Swahili language and development of a new culture. In the 8th Century, the first visit to East Africa was made by Arabian and Persian traders who brought a Muslim influence to the culture. At this time, most of the development and trade occur in the coastal region. In the 15th century, the coastal region becomes the center of trade out of Africa. At this time, the Coast is reach, cities are grown, and Swahili people become wealthy. The trading business expands to Africa, India, Persia and China. With having a successful and rich trade in this region, Portugal shows interest in control of this region. The Portuguese, with 23 ships and 1500 soldiers, invades, kills and robs most of the cities on the East Coast of Africa. For the next two centuries, the Swahili people watch their cities along the Coast getting destroyed in the fight between Arabs and Portuguese to have full control on the region. Many African countries were underShow MoreRelatedAfrican Diaspora Identity : History, Race, Culture, And Language1147 Words   |  5 Pagescountry of origin and must migrate to a new homeland. In some cases, the migration is forced whereas in others it is voluntary but forced through circumstances. The process of identity becomes central as those that migrate are forced to determine what it means to be a member of a new culture while still maintaining their own heritage and traditions. 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Literature in the Victorian Age free essay sample

A discussion on the difference between appearance (how we learn about things through our senses) and a deeper reality, using George Eliots 1859 Adam Bede as a reference. The following paper examines how Charles Darwins discoveries had a substantial effect on the writers of his age. This paper discusses literature of the Victorian age focusing on the importance of the senses, when reading books from this era. The writer discusses the ways in which important authors of this era were fascinated by the ways in which their characters and themselves were linked to the world through the use of their senses and that sensory information could be counted upon to be reliable in a way that few other things might be in a world in so much flux. The world of Victorian writers and readers was one whose epistemological and physical borders were each day being pushed further back. For those living in such times the choices were to sink into a reactionary railing against such change or to embrace it and the most direct way to embrace it whether in science or art of simply in life was to walk through the world with ones senses entirely and absolutely engaged, George Eliots 1859 Adam Bede is very much a work of Realism and in it we see the authors warning that while fuzzy Romantic writers might think that could discern the true nature of a person simply through the act of observation, the Realist novelist and reader were not so easily fooled. We will write a custom essay sample on Literature in the Victorian Age or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Who is Worried About Reaserch Paper and Why You Should Care

Who is Worried About Reaserch Paper and Why You Should Care Maybe, you even gave up the notion of finding a superb company, or maybe you've ordered from the initial one without looking through the website, and now you're not so pleased with the outcome. Utilizing proposal examples is a superb method to learn from somebody else's experience and make an outstanding powerful proposal. Even if a particular research paper topic is getting plenty of buzz at the moment or other individuals seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of interest in it also. Locating a topic for your study can be hard, but there are lots of great approaches to think of intriguing ideas. The Foolproof Reaserch Paper Strategy It is extremely easy to compose a research paper if you've got a suitable plan. If you wonder how to purchase a research paper here, we're all set to assist you with any questions! A research paper involves sur veying a field of knowledge so as to get the best possible data in that area. It is usually the first step for students to get funding for their project, so it is crucial to create a thoughtful and deep paper. Keep in mind, even the most seasoned academic veterans have needed to learn to compose a research paper at some time in their career. Consequently, it's important for students to learn about the practice regardless of the opinions that you may have towards it. In some instances, students simply devise the study and imagine the feasible results which may occur. Normally, they find it a very difficult task to write research papers. The Fundamentals of Reaserch Paper That You Will be Able to Learn From Starting Today Before you're able to formulate your outline almost all your topic selection ought to be over. Most importantly, you need to be specific about choosing your topic. Even if the chosen topic is vital to you, don't attempt to allow it to be personal. Following are a few of the advised sociology essay topic for those students that are unable to decide on a great topic for their assignment. A paper is always simpler to write if you're interested in the subject, and you're going to be more motivated to do in-depth research and compose a paper that genuinely covers the whole subject. Attempting to compose a research paper on a topic that doesn't have a lot of research on it's incredibly hard, so before you choose a topic, do a little bit of preliminary searching and be certain you are going to have all the info you should compose your paper. Explain the aim of your paper and the way you want to approach the topic. Once you pick the topic, there are a couple of steps which you can follow to compose a research paper. What Reaserch Paper Is - and What it Is Not It's important to get a thesis statement in your introduction. You have to think about how they logically connect to one another, and the way in which they develop from your thesis. After you've restated the subject of the research, you've got to restate your thesis statement. Before you commence writing a si ngle word of your paper, you first will need to understand what your thesis will be. Lies You've Been Told About Reaserch Paper When you submit your paper, make sure to keep a safe copy. Thus, you will always get a distinctive paper composed especially for you. When you're writing your research paper's introduction, you ought to be building it around a particular outline that gives a general review of the paper. Your research paper is at least as excellent as your outline is. At the end, you will need to proofread your research paper in order to prevent bad sentence structure together with grammatical errors. Your task is to continue from the very first paragraph by letting the reader to fully grasp where you're coming from. Any conclusion contains a couple elements, so you can pick unique approaches depending upon your agenda and the paper type. Otherwise, maybe you've just provided a summary rather than creating an argument. Correct all errors that you could spot and enhance the total grade of the paper to the best of your ability. Other individuals prefer the usage of staples. Don't use the margins or compose a change under the line it affects.

The Importance of Completing a Comparative Essay Outline

The Importance of Completing a Comparative Essay OutlineWriting a comparative essay is not an easy task. If you have made it this far in the process, I'm sure you want to avoid the pitfalls I found myself going through. This article will tell you the one most important thing that you need to know when writing a comparative essay outline.The first thing that you must realize is that, most people in college do not write comprehensive essays. This means that they are writing relatively short documents that are similar to their high school grade-level assignments. As a result, you will need to consider how much detail you will need to give in your essay. This will depend on your subject and your grade.You must first find out what types of information you will need to provide on a topic. For example, you can start with some basic information about the areas where you want to go for school. Then, decide what specific topics you will need to cover in your essay.For more complex topics, you may need to learn more about them. Do your research so that you can present information in a clear and concise manner. If you do this, you will also have more time to put into learning how to write a comparative essay outline.Finally, if you have a full-length essay in mind, you will need to decide what sort of format it will use. Most likely, you will want to create an outline based on a sentence or two. Therefore, you need to learn how to structure your essay in such a way that it will make sense.Writing a comparative's essay may be more difficult than others in your course, but you can study and write through the basics. All you need to do is follow the advice listed above and you will be able to create an effective outline that will help you in your writing. Following this advice will also make your work easier. In other words, you won't have to struggle as much to create an effective comparative essay outline.No matter what you decide to do, you can create your own comparative essay outline. Just remember to work hard, focus on the details and let all of your ideas flow naturally in your essay.